1
عمومی::
بازاریابی جامعه نگر
Community marketing is a strategy that involves forming an engaging brand presence in order to interact with a community of existing customers.
While other areas of marketing, like advertising and public relations, generally focus on adding new customers, community marketing emphasizes the relationship with the customers that a brand already has.
Instead, Kiehl's uses aspects of community marketing - word-of-mouth promotion, active community involvement by every employee, free product trials and a deep concern for customers' needs - to stay the successful brand they are today.
Community marketing is an especially essential tool in conjunction with social media, as modern consumers expect more than an impersonal, one-sided relationship with the products and services they use.
By implementing an effective community marketing strategy, organizations can give them just that.
واژگان شبکه مترجمین ایران